If you thought women just wanted breast implants well you're wrong because they are also going in for what is called a labiaplasty, the surgical reduction of the labia. That is a bit extreme by any standards.
There has been a charity launched with an animated film to encourage debate about the surge of women seeking "designer vaginas".
The film called Centrefold, features women discussing how labiaplasty - the surgical reduction of the inner labia - has affected them.
Over 2000 labiaplasties were carried out on the NHS, and in the last five years there has been a fivefold increase.
Experts believe the total number will go up when considering the unregulated private sector, where the surgery costs upwards of £3,000.
Despite the increase in labiaplasty there are no universal NHS guidelines on the size and shape of normal female genitals.
Women think it will be the end of all their problems.
Researchers say there is little known about the long term effects and are concerned women are not receiving enough psychological support before opting for surgery.
Anxiety dreams followed
Jessie said she used to spend hours flicking through magazines looking for women with similar labia to hers. She did not find any.
The girl said it was "another piece of evidence that there was something wrong with me" and made her feel like a "complete freak".
"Shortly after the operation I would dream that they would grow back and I'd wake up in a bit of a panic.
If you thought women just wanted breast implants well you're wrong because they are also going in for what is called a labiaplasty, the surgical reduction of the labia. That is a bit extreme by any standards.
There has been a charity launched with an animated film to encourage debate about the surge of women seeking "designer vaginas".
The film called Centrefold, features women discussing how labiaplasty - the surgical reduction of the inner labia - has affected them.
Over 2000 labiaplasties were carried out on the NHS, and in the last five years there has been a fivefold increase.
Experts believe the total number will go up when considering the unregulated private sector, where the surgery costs upwards of £3,000.
Despite the increase in labiaplasty there are no universal NHS guidelines on the size and shape of normal female genitals.
Women think it will be the end of all their problems.
Researchers say there is little known about the long term effects and are concerned women are not receiving enough psychological support before opting for surgery.
Anxiety dreams followed
Jessie said she used to spend hours flicking through magazines looking for women with similar labia to hers. She did not find any.
The girl said it was "another piece of evidence that there was something wrong with me" and made her feel like a "complete freak".
"Shortly after the operation I would dream that they would grow back and I'd wake up in a bit of a panic.